Digital Marketing Executive

Hồ Chí Minh, Hà Nội, Hà Nội
Toàn thời gian

Mô tả công việc

A.    Responsibilities: 50% Online Media for Users Acquisition, 50% project management

Online Media for Users Acquisition

·         Responsible for planning, setting up, monitoring, and analyzing mobile user acquisition campaigns.

·         Evaluate key performance metrics and optimize campaigns based on ROAS, LTV.

·         Independently manage budgets and prepare thorough, dynamic media planning, efficiently allocating budget to different sources based on performance.

·         Analyze and report performance KPIs. Work closely with Data team to ensure sophisticated data analysis support. - Select, onboard, and evaluate new mobile UA partners.

·         Work closely with the Marketing Design team to ensure optimal content and creative assets performance.

Project Management

·         Lead campaign execution including content production, channels delivery and performance review to ensure campaign's KPI is met and project timeline is on schedule.

·         Supervise intern/collaborator to deliver daily tasks.

Yêu cầu công việc

    • 1+ years of customer acquisition digital marketing experience in mobile industry.
    • Understanding of digital paid advertising platform, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns.
    • Proven analytical and quantitative skills including a strong understanding of online marketing metrics.
    • Have hands-on experience in digital content production including video content production (commercial videos, sponsored videos), social content... with a case study to show.

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