Product Marketing Manager

Hà Nội
Toàn thời gian

Mô tả công việc

Job Summary

Initiate, develop, organize and monitor Product marketing section according to company policy and sales objective.


Duties & Job Responsibilities (INAX + AS Brand)

  1. Define the product strategy and roadmap include exist product and NPD
  2. Clarification of kind, spec, strategy price of the product development
  3. Develop product pricing and positioning strategies each SKU product in market
  4. Concept Design, Establish the performance and price segment of the product
  5. Name, Trademark of product
  6. Support campaign to introduce NPD (Event, marketing campaign, display)
  7. Review selling and analysis result NPD
  8. Product performance monthly report (will do from 2016)
  9. Management to keep LOP or Discontinue or replace of product…
  10. Drive product launches including working with Brand, Marketing Communications, training, CS team and other product management team members
  11. Work with Regional HQ marketing dept. to drive synergies Product Development
  12. Plan, involve and use market research activities in order to assess opportunities to increase sales volume (market research, sensing, pricing and competitor analysis).
  13. Work with regional Marketing and Product Technology teams to shape the global/ regional Marketing/ Product Technology  strategies to suit the regional's requirements
  14. Support material to prepare sale tools, training and packaging, seal, manual,…
  15. To identify market needs and conduct necessary market survey for marketing purpose.
  16. To identify changing customers' needs, anticipate future issues.
  17. Work closely with engineering teams (R&D) to deliver with on time launching schedule of NPD to-market and optimal resources.
  18. Organization and preparing content of monthly Vision meeting
  19. Synchronizing all teams to a successful execution of the product launch plan. (Campaign assets, including: launch calendars, presentations, timelines and documentations )

Yêu cầu công việc

Good English

Experience in NPD (new product development

Tham khảo cho bạn