1. Role Description

We are seeking a creative, commercially minded Event Programming Manager to own the events and programming calendar across. You will develop brand-aligned concepts, curate talent and partnerships, and work closely with Marketing to communicate each event clearly and effectively. Success looks like consistently elevated atmosphere, strong guest response, flawless execution on key nights with Operations/FOH, and measurable commercial impact.

2. Responsibilities

• Programming & Calendar: Plan and manage the full events and programming calendar across all venue spaces, ensuring a balanced mix of regular formats and special events.

• Event Development: Develop clear event concepts and curate DJs, performers, speakers, and collaborations aligned .

• Event Execution: Coordinate and oversee event execution in collaboration with Operations, Bar, Barbershop, and Front of House teams. Be present on key event nights.

• Guest Experience: Ensure events enhance atmosphere and guest experience. Monitor feedback and continuously improve programming quality.

•  Commercial Performance: Set objectives for events and review performance together with Operations and Finance.

• Partnerships & Marketing: Manage relationships with talent and partners and work with Marketing to communicate events clearly and effectively.

• Planning & Compliance: Prepare basic event briefs and ensure compliance with venue rules, safety, and operational standards.

• 2 - 4 years experience in event programming, nightlife, or hospitality.

• Excellent communication skills in Vietnamese and English.

• Hands-on, organised, calm under pressure, flexible with working hours including evenings and weekends.