Role summary:
We are looking for an experienced Sales Manager to grow sales of adhesives for flexible packaging across Vietnam and South-East Asia. The successful candidate will own account acquisition and growth, manage distributor relationships, provide technical sales support for converters and packaging houses, and hit regional revenue & margin targets.

Key responsibilities

• Develop and execute commercial strategy for adhesives used in flexible packaging (lamination adhesives, hotmelt/solvent/water-based adhesives as relevant).
• Identify, qualify and close new business with converters, co-packers, brand owners and packaging suppliers across Vietnam and SEA.
• Manage and develop distribution/partner network, set targets, train distributor sales teams and track performance.
• Provide technical sales support: run trials, relay customer requirements to R&D/technical service, ensure successful scale-up.
• Build accurate sales forecasts and pipeline management in CRM.
• Negotiate contracts, pricing, and commercial terms while protecting margin.
• Track competitor activity and market trends; recommend product or pricing adjustments.
• Represent the company at trade shows and customer visits; travel ~30–50% (as required).

Must-have (non-negotiable)

• 5+ years B2B sales experience selling adhesives, coatings, resins, or chemical specialties to the flexible-packaging/convertors industry in Vietnam or SEA.
• Proven track record of selling to converters, laminators or brand owners (references or named wins preferred).
• Technical understanding of adhesive types and application/process constraints (lamination, extrusion lamination, pouch making, seal strength, heat/solvent resistance).
• Experience managing distributors and channel partners.
• Fluent Vietnamese; strong English (business level) for regional coordination.
• Strong negotiations skills and CRM discipline.

Nice-to-have

• Degree in Chemical Engineering, Polymer Science, Materials, Chemistry, or Business with technical exposure.
• Existing relationships with key converters/packaging groups in SEA.
• Experience with regulatory/food contact requirements relevant to packaging.

KPIs (first 12 months)

• % of annual sales target achieved (primary KPI).
• Gross margin vs target.
• Number of new key accounts closed (≥X national/regional converters).
• Distributor revenue growth and coverage improvement.
• Pipeline health (value of qualified opportunities).
• Customer satisfaction / trial-to-repeat conversion rate.

What we offer

• Competitive base + performance commission (OTE structure).
• Professional development and potential to grow into Regional Sales Director role.

Ideal candidate (short persona)

• Industry-savvy, technically comfortable, comfortable showing demo trials on site.
• Practical negotiator — can protect margin but move deals fast.
• Strong network in HCMC packaging cluster and familiarity with major converters across Vietnam/Thailand/Malaysia/Indonesia.
• Self-starter: able to set up distributor processes and run technical training independently.