Manage organization and product

branding

Develop research parameters to identify market awareness,

brand associations and public perceptions

Develop branding implementation plans to align with branding

strategies

Manage actions in collaboration with Corporate

Communications to mitigate external brand reputation risks

Develop brand guidelines according to overall brand image and

best practices

Review brand consistency issues in collaterals across digital

marketing platforms

Manage organization’s social media platforms and review

alignment of other digital marketing channels with branding

strategies

Develop marketing strategies Develop marketing implementation plans in alignment with

marketing strategies

Develop Key Performance Indicators (KPIs) to monitor

performance based on marketing implementation plans

Develop findings from industry landscape, digital marketing

technologies and competitor product offerings to inform

marketing strategies

Develop target profiles and personalized marketing and/or

engagement strategies based on data-driven analysis

Develop omni-channel initiatives to drive engagement with

target profiles and improve customer experience

Facilitate engagement sessions with vendors and creative

agencies

anage marketing channels Develop approaches to enhance marketing channel

performance based on data analysis

Develop e-commerce implementation plans to increase

revenue and engagement based on platform performance

analysis

Develop marketing communication plans and content marketing

initiatives across digital platforms

Facilitate the adoption of new digital marketing technologies

into existing marketing processes

Manage marketing campaigns Facilitate collaboration with business functions to identify new

products and develop marketing campaigns

Conceptualize marketing campaign themes, approaches and

targets to support awareness of new products and promotions

Review developed campaign collaterals to ensure alignment

with marketing campaign themes

Develop measures to improve future marketing campaigns

based on identified areas of improvement 

Propose department’s financial budget for management

approval

Develop corporate governance measures

Provide on-the-job training and performance evaluation to

subordinates

Implement department’s recruitment and retention efforts

Evaluate latest technology trends that can be leveraged to

improve productivity and innovation

Evaluate how workplace technology approach can be revised

based on feedback

Review outcomes using available records and information to

determine effectiveness of work processes and procedures

Review work processes improvement solutions to determine

effectiveness

Influence organizational

development

Provide feedback to direct reports and junior team members

Provide on-the-job training to direct reports and junior team

members