Trợ lý AI
• Creating a pricing strategy that maximizes profits and market share, taking into account the specifics of the Vietnamese beer market.
• Identifying potential new customers/sales channels/consumers
• Sales support
• Planning and creating ATL/BTL promotions
• Understanding financial aspects, developing and monitoring P&L budgets.
• Managing advertising campaigns (development and management)
• Event organization
• Increasing brand awareness
• Evaluating and supporting marketing strategy
• Market/consumer research
• Finding, understanding, and evaluating competitors
• Managing and developing social media, public relations, and content marketing
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Ideal candidate should have P&L responsibilities, be familiar with the local channel marketing and listings requirements, trade set up and possible niches/efficiencies that can be exploited by the new entrant. Equally, she/he should have experience in disrupting the usual way of selling/marketing brands, gaining the profitable value share and have a desire to continue doing something “first-ever-in-Vietnam” with us – in go-to-market, packaging innovations, partnerships, collabs, channels innovations, geo or consumer target to name a few. She/he must be creative and connected individual with a track record in leading a brand(s) that was able to “punch well above its weight” in gaining share-of-voice/coverage/engagement/recognition and an active fan base without “buying” its way in. Head of marketing should be ready to lead by example, rolling up the sleeves, but equally – she/he should come with a network of people and resources that can be mobilized to form a team (internal as well as external) to launch several new beer brands in the Vietnamese market very quickly.
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- At least Bachelor degree or higher |
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- FMCG sector, highly desirable in the Beverages category. Experience with low-alcohol beverages (beer) is a plus. Minimum 4-6 years of experience. - Communicare in English must fluently
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Trợ lý AI
